John’s Writing Samples

Writer/Voiceover by: John Reed

Lowes Commercial Spec Script

OPEN IN A BATHROOM. WE SEE A DAD WITH HIS TWO KIDS. HE’S INSTALLING A NEW BATHROOM FAUCET. WE SEE A LOWE’S BOX IN THE BACKGROUND. HE GETS UP AND TURNS ON THE FAUCET, BUT NO WATER COMES OUT. IT JUST MAKES A REALLY LOUD, ANNOYING SQUEAL. 

DAD: Uh, go get your mama.

MOM WALKS INTO THE BATHROOM.

MOM: What’s that noise?

SHE NOTICES THE FAUCET SHAKING A LITTLE BIT. THE FRAME FREEZES.

VO: You know what to do, even when you don’t.

THE FRAME UNFREEZES. MOM GET’S AN IDEA. 

MOM: OK, let’s get help this time. And…that new base I wanted…

CUT TO INSIDE LOWE’S, WHERE AN ASSOCIATE IS HELPING MOM AND DAD AT THE SINK FAUCET DISPLAY. THE ASSOCIATE SHOWS THEM HOW TO INSTALL IT. MOM ALSO FINDS A NEW SINK AND BASE SHE LIKES.

VO: When you need a better-looking solution for your home, our friendly associates are here to help.

WE CUT BACK TO THEIR HOME AS A LOWE’S EMPLOYEE FINISHES INSTALLING THE FAUCET 

AND NEW SINK BASE. THE SON WALKS INTO THE BATHROOM AND GRABS A PLUMBER’S TOOL 

FROM THE LOWE’S ASSOCIATE’S TOOLBOX.  IT’S A COOL WRENCH.

SON: Oooh, can I get one of these?

DAD: Go get your mama.

CUT TO BLUE CARD.

SUPER: Get mom then get to Lowe’s.

CUT TO LOGO

SUPER: Lowe’s. Never Stop Improving.

Cristiano Ronaldo: The Chosen One

By: John Reed

Is Cristiano Ronaldo the Goat?

There is no player in world football that has drawn more praise for his physical qualities and dedication to his craft than Cristiano Ronaldo. The Portugal star boasts an extraordinary set of athletic skills, combining rapid pace and agility with elite aerial ability and power.

Ronaldo was not born with those traits, though; the rippling physique we see today is a marked transformation from the skinny teenager that arrived at Manchester United from Sporting back in 2003…Not only does he have some of the best footballing feet to have ever graced a pitch, but Ronaldo is also living proof that you really can get yourself ripped if you commit to a rigorous training regime – no steroids required.

We’ve previously looked at Ronaldo’s various workouts in detail, and he’s proven time and time again that you really should never skip leg day. In order to build up the size and strength of his legs, he uses various equipment such as exercise bikes, dumbbells for lunges, leg extensions using a dedicated machine and hill sprints – great for improving explosive power, too.

Those washboard abs don’t just form themselves, either, and Ronaldo is a particular fan of performing crunches – although of course, as we’ve mentioned before, it’s no good increasing the size of your abs if you don’t shed belly fat to help display them. 

HOW DOES HE TRAIN?

When in the gym, Ronaldo’s main workout is split between cardiovascular training – such as running and rowing – and weights. “Mix it up,” Ronaldo advises – as well as keeping things interesting, it’s important to ensure all areas of the body are targeted and exercises improve both strength and stamina.

On the pitch, the focus is on high-intensity drills that reflect match situations. 

There’s an old saying “ You are what you eat”…

So What does Cristiano Ronaldo eat?

There’s no point having the nicest car on the block if you’re not going to put the right fuel in it.

Ronaldo, unsurprisingly, takes his diet very seriously. “A good workout must be combined with a good diet,” he states. He eat a high protein diet, with lots of wholegrain carbs, fruit and vegetables, and avoids sugary foods…

The Portugal international has a personal dietician who typically divides his daily food intake into six smaller meals, which he consumes at intervals of 2-4 hours. This not only sustains a consistent and optimal rate of metabolism, but it prevents the body from experiencing weakness and hunger throughout the day.

He particularly likes fish – particularly swordfish, sea bass and sea bream – and his favourite dish is bacalhau a braz, which is a mixture of cod, onions, thinly sliced potatoes and scrambled eggs. He also eats plenty of fruits and lean proteins. At restaurants, Ronaldo says he often orders steak and a salad, and never anything frozen – everything he eats is fresh.

It should surprise no one that when he’s in training, Cristiano Ronaldo abides by a very strict nutrition and exercise program. When taken as a whole, Cristiano Ronaldo’s diet and workout plan has helped him become one of the fittest men on the planet, whose rock hard physique is almost as legendary as his extraordinary prowess on the pitch. It’s also helped him secure a ton of trophies, including two La Liga titles, two Copas del Rey, and four UEFA Champions League titles. That’s not to mention all the goals he’s scored while playing for Portugal in the FIFA World Cup, or his broad slate of endorsement deals.

Any male with two eyes and a pulse is right to wonder how CR7 went from being a skinny teenager to one of the world’s foremost athletes, and it’s for them that we give hope that you too someone can do the same..or maybe not but you can still dream…

Steph Curry’s Mega Mansion

By: John Reed

Wealthiest Athletes of 2022

By: John Reed

From the ring to the racetrack, these athletes all brought in absolute boatloads of cash in 2022. 

  1. Conor McGregor

He may not have triumphed in his most recent outing, but Conor McGregor is definitely still winning and his bank account is proof. While he made roughly $22million for his recent fight with Poirier, he made another $158 million out of the ring, mainly from the sale of his Proper 12 whiskey and endorsements. Some of his top purchase include a million dollar watch and two multi million dollar yachts, one a Lamborghini yacht that costs over $3million and is one of 63 in the world.

  1.  Lionel Messi

One of the top soccer players on the planet is also one of the top earners, as Lionel Messi absolutely rakes in the cash from his stellar play on the field. Out of his $130 million, $97 million came from his contracts while the remaining $33 million from sponsorship like his lifetime deal with Adidas. Some of his more expensive items include is $7 million mansion in Barcelona and his $3 million car collection which includes a Pagani and an Audi R8. 

  1. Cristiano Ronaldo

Just behind his friendly rival, Cristiano Ronaldo is known for bringing in bags of money and he is almost as successful off the field as on it. He made $70 million from his contract but also $50 million from his off the field activities, which include a lifetime deal with Nike and his own highly successful CR7 brand. Some of Ronaldos top purchases include his multiple million dollar Bugattis, his half a million dollar diamond Rolex and his own personally branded hotel. 

  1. Dak Prescott

Dak may be a new addition to this list but he definitely had a year that ensured his bank account would be healthy for quite awhile. After signing a new $160 million contract with the Cowboys, Dak received a $66 million dollar signing bonus along with the scheduled payouts. He also made $10 million off the field from a number of sponsors such as 7/11 and DirecTV. Supposedly not long after finalizing this deal, Dak went out and bought himself a nice little congratulatory present in the form of a brand new Ferrari. 

  1. LeBron James

A man who is no stranger to this list, LeBron James yet again is dominating everything he touches. He made over $30 million dollars on the court this past year but that is just a third of his $96.5 million total earnings. His new Space Jam film, a new deal with Pepsi and his lifetime Nike contract are keeping the money rolling in but James has no shortage of opportunities to continue growing above that $1 billion number he recently hit. Some of his most lavish purchases include a half a million dollar Lamborghini and multiple extravagant homes in Los Angeles each costing over $20 million dollars.

  1. Neymar

An international soccer phenom, Neymar makes a killing on the field for his stellar play. Out of his $95 million earned, $76 million came from on the field action but he also has some lucrative deals with businesses like Puma that want to cash in on his success, with him earning an additional $19 million off the field. Some of his craziest purchases include two private jets, an $8 million dollar yacht and a Koenigsegg worth almost $2 million dollars. 

  1. Roger Federer

Arguably one of the greatest tennis players of all time, this entry is particularly impressive considering Federer was sidelined for basically the whole year and made very little money on the court. Almost the full $90 million Roger brought in came from his endorsements with the likes of Rolex and Credit Suisse, as well as his ownership in athletic apparel company On which may be going public toward the end of the year. Some of his finer purchases include a $58 million dollar private jet, a fleet of Mercedes each costing $250,000 and million dollar penthouses in multiple countries. 

  1. Lewis Hamilton

The greatest Formula 1 racer of our generation, Lewis Hamilton may not be a household name for many but everyone at the bank knows exactly who he is. After winning his sixth championship in seven years, no one is surprised that Lewis make big bucks on the track, pulling in $70 million out of his $82 million through contract bonuses and wins. He is also a hot commodity on the sponsor circuit, with partners including Tommy Hilfiger, Monster Energy and Puma paying him that extra $12 million. Some of his purchases include a $25 million private plane,$18 million car collection which includes a McLaren F1 and a $13 million Monaco apartment. 

  1. Tom Brady

The quarterback GOAT finds himself on yet another illustrious list, this time for receiving bags of cash. Out of the $79 million Brady made last year, $45 million came from his football prowess while the other $31 million came from his business ventures and endorsements. His TB12 brand brings in many dollars and he has sponsorship deals with UGG, IWC and Fanatics that round out a portion of his bank account. Some of his big purchases include a $20 million mansion, a Gulfstream 550 Jet and a handful of Aston Martins including a TB12 branded Vanquish.  

  1. Kevin Durant

Rounding out the top ten is the easy money sniper himself, Kevin Durant. Durant stacks it up on the court, pulling in over $30 million from his contract with the Nets after a slow start due to injury. While he is a sure bet hall of famer, his off the court growth is impressive, raking in $44 million through his endorsements and venture capital firm Thirty Five Ventures. He won an oscar for executive producing the short film “Two Distant Strangers” and invested a million dollars in Postmates which was acquired by Uber last year for over $2 billion. Some of KDs craziest purchases include a couple hundred thousand dollar Ferrari, a classic 1966 Ford GT, and tens of millions in property across the country. 

MTV Orbitz Promo Script : By John Reed

 INT. APARTMENT – NIGHT 

 PRINCE ROYCE SLIPS HIS JACKET ON…puts his VMAs tickets and  PACK OF ORBIT GUM into his pocket. He does a little SPIN for  his GIRLFRIEND/DATE. 

 She looks great too, in a fancy dress and oversized  sunglasses.  

 PRINCE 

 How do I look? 

 He CAPS IT OFF with a smile. DING! 

 His Girlfriend’s SUNGLASSES CRACK! She TAKES THEM OFF and  looks at them suspiciously as if to say “That was weird.” 

 Prince picks up two GLASSES OF CHAMPAGNE. He hands one to  her. They TOAST 

 PRINCE (CONT’D) 

 To the VMAs! 

 And he SMILES AGAIN! DING! The CHAMPAGNE GLASSES SHATTER! 

 Again the Girlfriend is weirded out. But Prince is all  smiles.  

 He STANDS NEXT TO HER, POSES FOR A SELFIE… 

 PRINCE (CONT’D) 

 Say, “Biggest party of the year!”  DING! 

 And WE HEAR: The SOUND OF ELECTRIC GRID POWERING DOWN! CAR  ALARMS GOING OFF! DOGS BARKING! 

 A NEIGHBOR BURSTS IN, looks like he’s been through hell.  

 NEIGHBOR 

 I think Prince’s smile broke the  internet! 

 Prince just SMILES at CAMERA! DING! 

 NARRATOR 

More smiles to come at the vmas, we promise 

Live at 9 only on MTV.  

We end with END CARDS/GFX of ORBIT 

Brought to you by Orbit. For that just brushed  

 clean feeling chew Orbit.

Commerical Script written by: John Reed

JEAN SHOPPING (:30) – COOLSCULPTING 25% OFF
SFX: Dance music
WOMAN:
With 25% off CoolSculpting fat reduction only at Ideal Image, you can finally look forward
to jean shopping!
We all know about the suck-it-in-shimmy. The hold-your-breath-and-bounce. The skinny-
jean-so-help-me-squeeze.
It’s time to dance to a different tune.
CoolSculpting freezes away fat cells. And right now, get 25% off at Ideal Image, the
nation’s largest CoolSculpting provider.
Are you ready to fear no jeans?
Call 1 800 BE IDEAL today. That’s 1 800 BE IDEAL.
[Insert pre-recorded MD message here]

NOTE: There should be 10 versions of this script total. 1 generic (no MDs
appended to the script) and 9 with unique MDs appended to the end of the script.
These MDs have been pre-recorded and can be edited in.

SPECS:
WOMAN: A strong sounding confident woman who sounds feminine AND authoritative.
She is conversational, and sounds like a friend giving advice. Each of the “dance moves”
in italics will be emphasized with a change in tone the represents what she is saying.

MUSIC: Upbeat but non-intrusive dance music.